Any acquisition strategy or growth loops is influenced by retention. Retention improves for chances of increasing your LTV. The Greater your LTV that greater your CAC can be and you can push out others from the channel.
The key retention metric is never ARR or MRR. These are lagging indicators. Retention is a tough metric to move. Various teams like core product and growth and the customer success for B2B products drive retention. Surprisingly the best way to improve retention is to improve the new user journey.
This is a great 20 minute video that explains how to think about Retention and improve it. Watch it.
Let me know if you want me to cover any other topic next week
—Anubhav