SaaS business fundamentals
11 minutes at 2x playback to understand SaaS business fundamentals
Most PMs work in Software aa a Service business. This talk will help PMs understand the fundamentals of a SaaS business and some of the hidden levers for growth. For example:
SaaS business inputs and outputs
Cash!
Months to recover CAC
CAC:LTV curves
Dollar Churn vs user churn
Variable pricing to increase LTV over time
Months to recover CAC
SaaS business complexity
How to drive CAC down
Payback on hiring sales people
Sales person unit economics
Benefits of getting paid in advance
Slides should you need them are here
Detailed blog
Watch it:
Let me know any topics you want me to cover. Always keen to learn more and help.
Anubhav
Hi Anubhav - Hope you have been doing good. I would like to hear from you on "Product Management in B2C and B2B products/service - similarities, difference, challenges and skills one needs to learn/unlearn". Best wishes !